thank you for visiting plat du jour.
after 2 years research and 6 months recording, it
i'm not really sure what i have created, but i do know
that i haven't thought more about anything in my life.
every sound, note and object on this record has a reason
for being there. if it sounds naive, it's supposed
to. if the track lasts a certain length, it's designed
that way. it doesn't make the record any good necessarily,
but it does make it impossible for this music to float
off to that place music so casually occupies these
days: the disposable. the ambition is to try and take
steps further and further backwards from the celebrity
and idolatry of the artist and move the listener closer
and closer to the stories the work contains. certainly
the record is the work of a lot of people. even simply
the 3255 people eating an apple. without any one of
them, this record would have sounded different.
despite my best efforts, there had to come a point
where i stopped trying to document every problem with
the current food chain and get on with making records
about other things. there's so much i wanted to include
on the site here, but it's probably better to let you
figure some of the stuff out on your own. certainly
since i started this project in 2003, there has been
a massive increase in national stories about food here
in the uk. people are aware that obesity is an economic
threat as well as a personal health issue, school dinners
have been shown to be a disgrace, the atkins diet has
all but ended. the food industry however is still peddling
the bullshit line that 'there's no such thing as bad
food' and starbucks keeps opening branches. clearly,
there's still a long way to go.
it has been an amazing learning experience playing
this project live but the amount of work behind the
scenes to make each show happen has been quite exhausting.
unless we get a very interesting opportunity, it
will be retired for 2006.
many thanks to all the people that sent me recordings
of themselves popping gum. someone accidentally packed
them away in storage for a year. when i get them back,
i'll finish the track and put it up for free on the
we are experimenting too with a downloadable version
of the album from this site. to begin with we will
only be able to accept paypal. you will also only
be able to download the whole album, not individual
but the price will be £5.
for more information about the incredible artwork done
for this project out of food dyes, please visit www.slowlydownward.com for the art of stanley donwood.
one of the conclusions i have reached by doing this
record is how something fairly radical had to change
in my own life. it was going to be difficult to criticise
apples being flown from new zealand to england all
year round if i was then taking flights myself every
weekend. i have therefore decided to stop flying on
environmental grounds. since i have family in america,
i will allow myself one flight a year. for everything
else though, i will be travelling by bus, boat and
train. when it comes to touring i will be away for
4 months of the year and then spend the remaining 8,
working on music. after flying at least once a week
for 10 years, i will also be delighted to leave the
pitifully uninspired vision of the world presented
to us by airllines and airports: a constant barrage
of adverts for swiss watches, luxury resorts, executive
golf magazines and cosmetics. it will also mean longer
visits to each country and an opportunity to understand
more of the local cultures we visit and to appreciate
the lost art of travel. a part of the rising slow movement.
it would be nice to consider a slow music movement,
but i'm not sure how that would work exactly. if you've
any ideas or suggestions, or you're from a large food
corporation and you'd like to lecture me about the
benefits to us all to have very shiny strawberrys 365
days of the year, you can email us here: firstname.lastname@example.org
until then, come in and have a look around. or visit
www.magicandaccident.com the home of accidental records,
the label it is on.
until the next time, thanks for listening.
matthew herbert 22.09.05